Brand kit & identity for Andale Media’s new web series “LaVilla”.
This brand kit includes a new logo design and a corresponding icon.
The logo is built with original lettering, designed by me, as the client requested a bold sans serif typeface.
Everything was done with established Andale color scheme & was heavily inspired by “gossip” media / 90s television (like TMZ or MTV).
Inspiration
Logo
Icon
I wanted a hand drawn element and a nostalgic flair, achieved with the use of this orange gradient.
Lettering